How to Launch Your Business on Social Media (Without Losing It)
Starting a business already feels like you’re juggling knives. Add social media to the mix and suddenly it’s like someone lit the knives on fire.
You’ve probably got the accounts, or at least the idea that you should set them up, but actually getting them working, looking decent and not becoming another “I’ll do it later” tab? That’s another story.
Here’s the honest truth: Social media setup is one of those tasks that seems simple but quietly eats hours. And unless you’ve already got a plan, it gets overwhelming fast.
It’s Not Just About Posting
People often think social media is just about creating content. But the setup? That’s where the real foundation gets laid.
If your bio’s half-written, your profile pic is blurry, your links go nowhere, or your branding’s mismatched across platforms, people notice. And they don’t stick around.
Here’s what we mean by proper setup:
Bios that are clear and not trying to be clever just for the sake of it
Profile images and banners that actually match and don’t look slapped together
Links that work, especially on Instagram, where they’re precious
Handles that are easy to find and not different on every platform
A bit of visual polish. You don’t need to look like a fashion brand, but you also don’t want to look like you gave up halfway
Doing all of this properly takes time. Not heaps, but enough that you probably don’t have it while trying to launch or work on your actual business.
Posting Is a Whole Other Job
Once you’re live, then comes the “what the hell do I post?” stage.
If you’re winging it, you’ll end up in a cycle of guilt-posting something random every two weeks, wondering why it’s not working. Or worse, you’ll do nothing at all and hope no one notices the tumbleweeds.
The trick isn’t to post all the time. It’s to know what you’re posting and why.
Some people love content. Some people don’t. But either way, having a few posts planned and a tool to schedule them changes everything. It stops the panic. It gives you breathing space. It makes you look consistent, which makes you look trustworthy, which is the actual goal.
You Don’t Need to Do Everything
Here’s the bit that no one says out loud, you don’t need to be on every platform.
You can be a small business and not have TikTok. You don’t need to dance on Reels unless you genuinely want to. Start with the platforms that actually make sense for your audience and your capacity. One or two is fine. Just do them properly.
Or Skip the Headache Entirely
This is where we come in. At Get You Set, we sort out the setup for you. That includes all the boring-but-crucial stuff, like:
Proper bios
Branded profile images and banners
Link-in-bio setup
Account consistency across the board
A launch plan with a few posts to get you going
We get you looking legit, straight out the gate. You don’t need to figure it all out on your own.
Because your social media is your business card now. And it should feel like you’re ready to be taken seriously.