Why Your Hair Salon or Barber Shop Needs the Right Digital Setup to Grow
Running a salon or barber shop is full-on. Between looking after clients, managing bookings, and keeping the day running smoothly, it’s easy to let things like websites, socials, or Google listings slip into the “I’ll get to it later” pile. The problem is, more and more people check online before they ever step through your door. If your digital setup isn’t sorted, you could be missing out on new clients every single week.
Here’s why each piece of your digital presence matters, and how it all works together to keep your chairs full.
Your Website: The 24/7 Shop Window
Your website is often the first impression someone has of your salon. If it’s easy to use, shows off your work, and lets people book in instantly, you’re halfway to winning a new client before they even call. On the flip side, a clunky or outdated site can give the impression you’re not as polished as you really are.
For hair and beauty businesses, the essentials are simple: a clear service list, prices, booking system, location, and photos of your work.
Your Google Listing: How People Find You
When someone searches “hairdresser near me” or “barber in [your suburb],” your Google Business Profile decides whether you show up or not. Having it set up properly (with correct hours, photos, reviews, and updates) makes a massive difference to how often people find and choose you.
Think of it as your online shopfront, without it, potential clients may not even know you exist.
SEO: Showing Up Where It Counts
Search engine optimisation (SEO) helps you appear higher in local search results. People in your area are searching for haircuts, colouring, blow-dries, and beard trims every single day. If your site is optimised with the right keywords, location details, and structured info, you’ll be the one they find instead of the salon down the street.
It’s about making sure Google knows who you are, where you are, and what you offer.
Social Media: Building Personality and Loyalty
Hair and beauty thrive on visuals. Instagram, Facebook, and TikTok are perfect spaces to show before-and-after transformations, share styling tips, and give people a feel for your vibe.
It’s not just about getting new clients, consistent, engaging posts remind your regulars why they love coming back. Your socials are a chance to show your work, your team, and the personality of your salon.
Newsletters: Staying Top of Mind
Most clients come back every 6–8 weeks. A simple newsletter can help keep you top of mind between visits. Whether it’s a seasonal offer, a loyalty reward, or just letting clients know about a new service, email marketing is an easy way to keep chairs full.
It doesn’t have to be complicated, just short, useful updates that remind people you’re there.
Ads: A Boost When You Need It
Sometimes you want a little extra push, like when you’re new, moving locations, or want to fill quiet mid-week spots. That’s where Google Ads or social ads come in. You can target locals who are actively searching for services like yours, so you only spend money getting in front of the right people.
Used strategically, ads are a great way to top up bookings without relying only on word of mouth.
Pulling It All Together
The truth is, each piece of your digital setup plays a role, your website builds trust, your Google listing gets you found, SEO makes sure you show up, socials bring your personality to life, newsletters keep you connected, and ads give you an extra boost when you need it.
Most salon and barber owners don’t have time to manage all of this on top of clients, which is where Get You Set comes in. We help small businesses get their digital presence sorted properly, with simple, fixed-price services that cover websites, Google, socials, SEO, newsletters, and more.
That way, you can focus on your clients, while knowing the digital side is working in the background to bring more of them through the door.
